Case studies

Here are three case studies demonstrating strategic content design leadership: building an AI-powered tool for independent content evaluation, establishing scalable content design practices, and unifying content strategy across an eight-workstream product integration. Together, they highlight skill in systems thinking, cross-functional leadership, and applying AI to solve enterprise-scale content challenges.

I built an AI-powered skill that allowed my team to independently evaluate any content asset.

How I turned institutional knowledge trapped in individuals’ heads into a living compliance document and then automated it with AI.

I built content design practices around three pillars: scale, voice, and emotion.

How I led three strategic initiatives—an operating model, tone framework, and emotional design philosophy—providing a shared direction and a defensible point of view.

I created one voice across eight projects: content strategy for the QuickBooks-GoCo integration.

How I managed a year-long eight-workstream content strategy for Intuit’s most significant product integration.