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Vincent.Constabileo@gmail.com
415 608.4895
Having found event tickets they wanted to purchase, users would abandon the purchasing flow when asked to enter a username and password.
Role: Lead UX Designer
People didn’t know the status of the tickets they had bought and didn’t know where to find their tickets when they were available, resulting in the number one call driver to customer service.
The password creation flow was an error-based, confusing process, causing people to call customer service.
Customer service calls were on the rise and perennial usability issues played a significant part of the problems.
I worked with a cross-functional team to create personas that could be used throughout the enterprise.
Role: Senior Content Strategist
